Thursday, January 12, 2012

The Book of Hiccup

The Book of Hiccup


Owing to the many reports which have been put in circulation by evil disposed and designing Vikings in relation to the rise and progress of the dragon trainers, all of which have been designed by the authors thereof to militate against its character as a guild. I have been induced to write this history to disabuse the public mind and put all inquirers after truth in possession of the facts as they have transpired in relation to myself and

the dragon training guild so far as I have such facts in my possession. Sometime after my people’s arrival on the island there was an unusual excitement on the subject of dragons. Indeed the whole island seemed affected by it. Some people crying lo here and others lo there. They were all trying to slay the various dragons, some were trying to slay the gronckle, and others the green death, and still others the hideous zippleback.

I was that time in my fifteenth year, and my father assigned me to work in the blacksmith shop. During this time of great excitement my mind was often called up to serious reflection and great uneasiness. For this assignment to the blacksmith shop was because I was too small to slay dragons. Although I attended the several trainings

as often as occasion would permit, I felt some desire to unite myself with the dragonslayers, so great was the confusion and strife among the dragonslayers that they never could see the value of what I had to contribute. My mind at times was greatly excited, the cry and tumult were so great and incessant. The Vikings were most decided against the dragons, and on the other hand the dragons used all the powers of both flight and fire to plunder the Vikings. In the midst of all these battles, I often said to myself; what is to be done? If any of us would win, who would it be, and how would I know it? Meanwhile none of the adults on the island respected me, and none of the girls my age paid any attention to me because I wasn’t an active dragonslayer. While I was laboring under the extreme difficulties caused by the contests between the Vikings and the dragons I was one day reading an engineering textbook in my loca

l library which reads: ‘If any of you lack capability, see if you can build a device to assist you. Devices can often be engineered to get the job done when muscle power alone will fail you.’ Never did any passage of writing come with more power to the heart of a Viking than this did at this time to mine. It seemed to enter with great force into every feeling of my heart. I reflected on it again and again. For if any Viking needed a device to assist in slaying a dragon, I did, and unless I could use my brainpower to supplement my muscle power I would never slay a dragon, and none of the girls on the island would ever go out with me. Past experience had destroyed all my confidence of an appeal to my good disposition and sense of humor. At length I came to the conclusion that I must do as the engineering book directs, that is build a device. I built a device to shoot down a dragon and on a dark night during a dragon raid I m

ade the attempt. It worked. It was the first time in my life that I shot down a dragon. But nobody believed me. I tracked it down and came face to face with the most terrible dragon ever - the night fury. My object in tracking down the night fury was to kill it. But coming face to face with the dragon I could not kill it. At this time it had not entered into my heart that I should kill none of them. I soon realized that the dragons were easy to make friends with. Getting to know the dragons, and understand them was far, far better than trying to kill them. After a time my father noticed that something was different about me, and inquired what the matter was. I replied, “Never mind, all is well. I am well enough off.”

The Law of Moses

As a missionary you’re in the perfect position to invest some time getting familiar with the Law of Moses. It serves as the backdrop for so much of the scriptures that it’s a shame not to have a working understanding of this fundamental text of civilization. If you spend a little time up front, you’ll find that the New Testament and the Book of Mormon are both more interesting because you’ll see the mechanics of the law of Moses at work beneath the surface of the stories. You’ll also be a better teacher, and that’s kind of what you’re going for as a missionary.

You can think of the law of Moses as split into 3 parts. There are the commandments. You’re probably familiar with those already. Thou shalt not kill, steal, commit adultery etc… Then there are the statutes. The statutes of the law of Moses are the individual laws, and you can think of them as growing out of the 10 commandments, so if you’ve got the co

mmandment thou shalt not steal, then you have several individual laws, or statutes, that give scenarios as to what stealing looks like. If you steal your neighbor’s cow that’s one kind of stealing, so there is a statute for that. But if you organize several friends to go to a neighboring town and steal the entire herd of cattle, that is a different kind of stealing and there is a separate statute for that. The third component is the judgments. So if somebody steals his neighbor’s cow there is a specific range of judgments that a judge would be able to hand out during sentencing. If a different person is guilty of cattle rustling (stealing a herd of cattle from the neighboring town) there is a different range of punishments available. The statutes go hand in hand with the judgments like two sides to a coin.

You really should organize this somehow on your own. Make it a personal project. Get a spiral notebook and a pen, or maybe make a spreadsheet. Just organize it. Here’s a possible example.

Commandment

Statute --

--Judgment

Reference

8 - Don't steal

A man steals something from his neighbor, or cheats him, or finds lost property and lies about it, but later regrets it and wants to make it right.

Pay it back to the owner + 20%. Also pay court fees of 1 ra

m to the priest.

Leviticus 6:1-7

8 - Don't steal

A man steals an ox or a sheep, then slaughters it, or sells it. (In other words there is no way he intended to return the stolen animal)

He must pay back 5 cattle to make restitution for the ox. Or if he stole a sheep, he must pay back 4 sheep for every 1 sheep that got stolen.

Exodus 22:1

8 - Don't steal

A man steals an ox or a sheep, but the animal is found alive in his possession. (maybe he intended to give it back)

He must pay bac

k double to the person he stole from.

Exodus 22:4

Take your time, and go slowly but start to put it together. And here’s a bit of advice. Spend a few bucks and buy yourself a copy of the NIV translation of the bible. You may be hesitant to do this at first because the official mormon bible is the KJV. If it makes you feel any better, if you take Isaiah, or the 2nd half of the New Testament as a class at BYU your professor will likely tell you the same thing. The content of the Pauline epistles, and much of the old testament will be hard to understand using the older translation, but if you read it with the NIV you’ll understand the material much better. Don’t ignore this suggestion, just go buy an NIV bible, or get a copy from some pushy evangelical Christian you run into while doing missionary work.

Don’t get overwhelmed. You don’t need to organize it all at first, just start gathering the data and put it in your notebook. Notice how there is a degree of elegance to how the law of Moses works. Imagine a society where rules like this are in place. Notice that there are still vestiges of these rules in our society today.

Let me walk you through some examples.

It’s a commandment that we honor the Sabbath day to keep it holy. Every 7th day is a day of rest. If you’re an employer you’re required to give your employees a day off on the 7th day. If you own slaves it’s the same thing. Every 7 days you’ve got to gi

ve them a day of rest. No exceptions. There are laws like that today. If you’re an employer you’re not allowed to schedule an employee to work more than a certain number of days in a row. They need a day off, after all even the man upstairs takes one day out of seven right?

The law of Moses requires that every 7th year is a sabbatical year. You’re not allowed to plant crops, or harvest any crops. The land is required to lay fallow. Very poor people are allowed to harvest crops off of anybody’s land during the sabbatical year, otherwise they would go hungry. Creditors are required to forgive debts on the sabbatical year. In modern society we understand the logic behind letting the land lay fallow. It allows the topsoil to recuperate and regenerate its nutrients so it doesn’t get depleted. These days we understand how to make chemical fertilizers, and regenerate topsoil, but we can still look back and understand the wisdom of making a rule to leave the fields fallow during Moses’ time at their level of technologi

cal sophistication. It’s a good rule.

As for the rule to forgive all debts every 7 years, we have laws on the books today that derive directly back to this rule; bankruptcy laws. You’re allowed to file for bankruptcy every 7 years.

And every 7th, 7th year (every 50 years) was called the year of jubilee. It was like a super charged sabbatical where the land was fallow for 2 years, all debts were cancelled, all slaves were allowed to go free, and all land was given back to the original owners. So no matter how tough things had gotten for your family, if you lost your house because things got bad, and your family had a string of bad luck, you’re your family wouldn’t be forever landless and without inheritance. The idea was to break the cycle of poverty that can perpetuate itself for generations.

This cycle of sabbatical and jubilee also had another side effect. It limited the size and scope of government because tax revenues would sharply drop off every 7 years, limiting the amount of empire building that could take place from an entrenched government bureaucracy.

Read this passage from Leviticus chapter 14 where it explains what happens when you get mildew on the inside of your house:

“The LORD said to Moses and Aaron, "When you enter the land of Canaan, which I am giving you as your possession, and I put a spreading mildew in a house in that land, the owner of the house must go and tell the priest, 'I have seen something that looks like mildew in my house.' The priest is to order the house to

be emptied before he goes in to examine the mildew, so that nothing in the house will be pronounced unclean. After this the priest is to go in and inspect the house. He is to examine the mildew on the walls, and if it has greenish or reddish depressions that appear to be deeper than the surface of the wall, the priest shall go out the doorway of the house and close it up for seven days. On the seventh day the priest shall return to inspect the house. If the mildew has spread on the walls, he is to order that the contaminated stones be torn out and thrown into an unclean place outside the town. He must have all the inside walls of the house scraped and the material that is scraped off dumped into an unclean place outside the town. Then they are to take other stones to replace these and take new clay and plaster the house. "If the mildew reappears in the house after the stones have been torn out and the house scraped and plastered, the priest is to go and examine it and, if the mildew has spread in the house, it is a

destructive mildew; the house is unclean. It must be torn down-its stones, timbers and all the plaster-and taken out of the town to an unclean place.” Leviticus 14:33-45

Okay that’s pretty interesting. There are similar rules for things today. But today you wouldn’t call up your bishop to come and check out your house. That would be a role for the health inspector.

Let’s try this one. This is what the law of Moses says to do if you get a rash.

“ The LORD said to Moses and Aaron, “When anyone has a swelling or a rash or a shiny spot on their skin that may be a defiling skin disease, they m

ust be brought to Aaron the priest or to one of his sons who is a priest. The priest is to examine the sore on the skin, and if the hair in the sore has turned white and the sore appears to be more than skin deep, it is a defiling skin disease. When the priest examines that person, he shall pronounce them ceremonially unclean. If the shiny spot on the skin is white but does not appear to be more than skin deep and the hair in it has not turned white, the priest is to isolate the affected person for seven days. On the seventh day the priest is to examine them, and if he sees that the sore is unchanged and has not spread in the skin, he is to isolate them for another seven days. On the seventh day the priest is to examine them again, and if the sore has faded and has not spread in the skin, the priest shall pronounce them clean; it is only a rash. They must wash their clothes, and they will be clean. But if the rash does spread in their skin

after they have shown themselves to the priest to be pronounced clean, they must appear before the priest again. The priest is to examine that person, and if the rash has spread in the skin, he shall pronounce them unclean; it is a defiling skin disease. “When anyone has a defiling skin disease, they must be brought to the priest. The priest is to examine them, and if there is a white swelling in the skin that has turned the hair white and if there is raw flesh in the swelling, it is a chronic skin disease and the priest shall pronounce them unclean. He is not to isolate them, because they are already unclean. “If the disease breaks out all over their skin and, so far as the priest can see, it covers all the skin of the affected person from head to foot, the priest is to examine them, and if the disease has covered their whole body, he shall pronounce them clean. Since it has all turned white, they are clean. But whenever raw flesh app

ears on them, they will be unclean.” Leviticus 13:1-15

Today if you get a rash you’re probably not going to go see your ecclesiastical leader, you’re going to go see a doctor. Maybe you’re starting to get the idea that the priests of ancient Israel weren’t simply religious leaders. They performed functions within society that are still important today. They were the doctors, the lawyers, the civic leaders, the health inspectors, and more.

As a kid, I always wondered what the deal was with all the different offerings in the Old Testament. If you pay attention, you’ll see that a lot of these offerings are simply payment for services rendered.

“This is always to be the perpetual share from the Isra

elites for Aaron and his sons. It is the contribution the Israelites are to make to the BETAS from their fellowship offerings.” – Exodus 29:28

Sure, there is a ceremony involved but at the end of the day, a lot of these sacrifices are a quid pro quo exchange for a service, other times it was more like paying taxes.

Embedded in the law of Moses is the marriage contract. Thou shalt not commit adultery. But also if a man died, his brother was required to marry the widow and help to raise the children. Hopefully the smallest possible number of children in society would have to grow up without the benefit of the surplus labor of a man and a woman there to help take care of them.

Here’s part of the Law of Moses discussing the marriage contract.

If a man takes a wife and, after sleeping with her, dislikes her and slanders her and gives her a bad name, saying, “I married this woman, but when I approached her, I did not find proof of her virginity,” then the young woman’s father and mother shall bring to the town elders at the gate proof that she was a virgin. Her father will say to the elders, “I gave my daughter in marriage to this man, but he dislikes her. Now he has slandered her and said, ‘I did not find your daughter to be a virgin.’ But here is the proof of my daughter’s virginity.” Then her parents shall display the cloth before the elders of the town, and the elders shall take the man and punish him. They shall fine him a hundred shekels of silver and give them to the young woman’s father, because this man has given an Israelite virgin a bad name. She shall continue to be his wife; he must not divorce her as long as he lives. If, however, the charge is

true and no proof of the young woman’s virginity can be found, she shall be brought to the door of her father’s house and there the men of her town shall stone her to death. She has done an outrageous thing in Israel by being promiscuous while still in her father’s house. You must purge the evil from among you. – Deuteronomy 22:13-21

There are a couple of familiar spots in the New Testament where this shows up. The most familiar is probably when Joseph decides to end the marriage with Mary quietly rather than make a big scene when he finds out that she is pregnant with the baby Jesus. Under the law of Moses, Mary could have been stoned to death. But Joseph was kind, and luckily the angel intervened and told Joseph that the baby Jesus was legit.

The other example is the parable of the 10 virgins. Have you ever wondered why the Bridegroom couldn’t come to the door to let the 5 foolish virgins in? What a jerk right? Well, under the surface of the story is the Law of Moses, and the customs of the time. The bridegroom and his friends would come to the wedding party at the Bride’s house. Once he arrived, in what has to be the most embarrassing custom ever, everyone would nudge the happy couple into the bedroom where they would consummate the marriage. Later the Bride’s mother would save the sheets, and the small amount of blood on the sheet as a token of the Bride’s virginity. Later on if the husband wanted to divorce his wife, he could do so, but if the woman’s parents could produce the tokens of her virginity the groom would have to pay back the dowry. In the parable of the 10 virgins, the bridegroom can’t come to the door because he’s ‘busy’. That sort of gives the parable a different flavor doesn’t it?

Judgments

You’ll notice that some of the judgments appear to be overly harsh. For example the penalty for not honoring your father and mother is death by stoning. No kidding. But embedded in the penalty is the fact that the parents have to be willing to cast the first stone. It’s one thing to have a harsh penalty, but another thing to be the one actually carrying it out. It seems unthinkable that a parent would be willing to carry out that punishment. And if the parents were willing to do such a thing… maybe the kid really deserves it. I can’t imagine any instance of such a thing actually happening, more likely the parents would want to work something out with a lesser punishment. That’s how it is for all the other statutes as well. It wasn’t a simple matter of executing people all the time. The example of Joseph and Mary illustrates the point. Joseph could have technically gotten Mary executed under the Law

of Moses. But who really wants to go there when you’ve got to look the accused in the eye and decide what to do?

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Alpha/Beta Revisited

In the ‘Book of Lester’ we talked a bit about alpha traits, and beta traits. Alpha traits are what trigger the dopamine, or attraction response. Looking at a beautiful person in a swimsuit often can trigger your attraction. Other things play into this as well. For guys, social dominance often factors into the mix. Women are more attracted to

the dominant, or high status guy.

Beta traits are about comfort. But also, out of necessity, beta skills involve innovation. If you imagine our stone age ancestors trying to hunt for food, it isn’t too difficult to imagine that the bigger, stronger (more alpha) cave men having the natural advantage in the hunt for food. But you can imagine a cave man, off to the side, having trouble with the day’s hunt inventing a spear to make it easier. Later on maybe a different cave man invents the bow and arrow. These technological advantages keep these wimpier cave men alive. These wimpier cave men share their technological advantages to even the playing field for the wimpier cave men, allowing the primitive (but comparatively advanced) cave dweller to get as much food as his larger competitor.

It is the beta traits and skills that allow for civilization to exist. Also recall that due to one of the cruel ironies of evolution we tend to overvalue alpha traits, and undervalue, or outright take for granted the beta traits and skills. This irony of evolution is one of the fundamental challenges of civilization. As you systematically try to understand the Law of Moses, if you look for it, you will see a pattern emerge that I am going to call ‘Beta Rules’. Here are rules for society written by the betas to make room for comfort and civilization. But with a clever sleight of hand, at the bottom of the list of rules the betas wrote that the biggest alpha of them all is the author of these rules.

[Insert picture of Moses holding up the 10 commandments and saying: “I didn’t make up these rules. GOD wrote these rules. And He can kick all of your oxen so you better take heed. That’s all I’m saying.”]

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Not to belabor the point. But as you sift through the law of Moses, try to imagine something. Keep in mind this is a totally imaginary scene.

Picture Moses and Zipporah, both of whom have a high beta score, sitting down and writing up the rules for the Israelites. These rules need to make space for civility and innovation. These rules need to punish bad behavior, and create a sustainable organization to propagate society into the future. These rules need to take into account human nature and maximize the positives while discouraging the negatives.

The Law of Moses is one example of what I call ‘Beta Rules’[1]. These are rules for society that allow the betas to do their thing in peace. It’s natural for the alphas in society to reap the majority of the benefits at the expense of everyone else, but that doesn’t work very well. When the betas run the show, the group is better off.

Robert Sapolsky, professor of biology at Stanford University is probably best known for field research he has performed year after year on a troop of baboons in Africa. Every year he goes out, and gets a blood sample from each baboon in the same group and later does sophisticated analysis of the blood samples. He found that levels of stress hormones varied based on the baboon’s spot in the hierarchy within the group. The behavior of the baboons was also interesting. Which baboon was willing to risk its life for which child? Which baboons mated with other baboons the most? It’s worth reading ‘A Primates Memoir’ but the part of the story for purposes of this chapter is what happened when one day the group came across some rotten meat. The alpha males of the group ate all the meat for themselves, then got sick and died. When this happened the other baboons took over. The remaining male baboons were the nice guy baboons, and operated by different rules. No more terrorizing smaller baboons. And they collectively enforced the new rules. When teenage male baboons migrated in and joined the

group and exhibited alpha-jerk behavior, the rest of the group would team up and beat down the new baboon. This isn’t how we do things here. Long story short the stress hormones for the whole group of baboons all lowered dramatically.

Back to the Law of Moses

Inevitably as you go through this project you will notice things in the Law of Moses that you will have no trouble discarding as not coming from God. Here are some examples.

A woman must not wear men’s clothing, nor a man wear

women’s clothing, for the LORD your God detests anyone who does this. (That’s why women shouldn’t wear blue jeans. Wait, no.)

Do not plow with an ox and a donkey yoked together. (Your 500 horsepower John Deere tractor will do just fine.)

Do not wear clothes of wool and linen woven together. (No cotton/poly blend garments for you.)

Make tassels on the four corners of the cloak you wear. (Only if it’s a cloak of many colors, and you’re a pimp.)

A huge part of the message that Jesus taught was not to take these beta rules to the extreme like some people in His day were doing. The point of these rules is to take property and use it for the benefit of conscious creatures, not to take human beings and turn them into property. If you take any of the rules in the Law of Moses, and come to some conclusion other than ‘love one another’ you’re doing it wrong.

A beta rule that should penetrate your consciousness is best embodied in the scientific method. In the scientific method there are several steps, which are summarized below:

· You use your experience to make sense of a problem. You look at previous explanations.

· You form a conjecture or a hypothesis, or if previous answers are out there you use previous explanations.

· You deduce a prediction from that explanation. Assuming x is true, what consequences follow?

· Test the explanation. Look for the opposite of each consequence in order to disprove the hypothesis. If the hypothesis is false the test will disprove it. If the test fails to disprove the hypothesis it is a mistake to conclude that the hypothesis is true. This is a common logical fallacy called ‘affirming the consequent’. To use a sports analogy (football) you’ve moved the ball down the field a certain distance. But there are still 99 yards to go before you make a touchdown.

The killer app in the beta rules is this self correction mechanism. To continue the football

analogy, the Law of Moses moved the ball down the field to a certain yard line, but it would be a mistake to assume that that’s all there is. Try going anywhere in the modern world and honestly trying to convince anybody that God’s will is for people not to wear clothes made of blended fabrics. You’ll see what I mean.

That isn’t to say that the Old Testament has no value. It does. It’s a fantastic case study of beta rules from thousands of years ago. It’s worth your time to ponder the beauty of it, and like it to our day. Latter day Saints often completely dismiss the Old Testament with the quick turn of a phrase. “Jesus fulfilled the Law of Moses.” That’s just laziness.

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Beta Rules Today

“God does watch over us and does notice us, but it usually through the work of a beta that he meets our needs.” - Spencer W. Kimball

I have said it before, but one of the hallmarks of the betas is that they are taken completely for granted. They bring miracles into our lives and are forgotten almost immediately.

Now on his way to Jerusalem, Jesus traveled along the border between Samaria and Galilee. As he was going into a village, ten men who had leprosy[a] met him. They stood at a distance and called out in a loud voice, “Jesus, Master, have pity on us!” When he

saw them, he said, “Go, show yourselves to the priests.” And as they went, they were cleansed. One of them, when he saw he was healed, came back, praising God in a loud voice. He threw himself at Jesus’ feet and thanked him—and he was a Samaritan. Jesus asked, “Were not all ten cleansed? Where are the other nine? Has no one returned to give praise to God except this foreigner?” Then he said to him, “Rise and go; your faith has made you well.” –Luke 17:11-19

Because of the many modern advances made over the last 200 years, you and I get to live twice as long as our ancestors. That’s twice as long to enjoy the company of your parents, your wife, and your children. You get to live a life today that would be the envy of kings 300 years ago.

Think about… almost anything in your life and the miracles will be evident as if the great Beta Himself (or Herself) opened the windows of heaven and poured you out a blessing that you have not room enough to receive it.

Look in your refrigerator at that gallon of milk. Do you realize the complexity involved in getting that gallon of milk into your refrigerator so you can drink it and not get sick? Practically anywhere in America you can go down the road and eat Chinese food. How did you get there?

By driving your car. A car made with steel halfway around the world, fueled by oil pumped halfway around the world, with special glass windows that won’t shatter if someone throws a rock through them. Or you can order a pizza. With your cellular phone made from special materials that nobody had even thought of 50 years ago.

Do you realize how complicated it is to get electricity to your house or apartment on demand the way we enjoy? How much work did it take to set that all up? Your power company likely delivers electricity to your residence with 99.99 percent reliability. Today it’s weird to NOT have electricity. That would have been unthinkable 200 years ago.

Added Upon

In 1898 Nephi Anderson published the first distinctly Mormon novel called ‘Added Upon’. The characters start out in the pre-existence, come down to mortality, then the last part of the book takes place in the millennium. How does Nephi describe life during the millennium? There are all these houses with labor saving devices that run on energy from the ether (electricity). The houses are climate controlled. People can talk to one another from long distances. Oh, and there are 100 temples.

It’s safe to say that the world we live in is beyond the wildest

imagination of people a few generations back. The Doctrine and Covenants describes how everyone in heaven gets a special stone, and you can ask this stone any question and get the answer. I don’t think it’s a coincidence that Steve Jobs was called home prior to the millennium. He’s working on the technology now. It’s going to be called the istone.

Gratitude

A lesson from the story of Jesus and the 10 lepers is that we ought to be more grateful to people in our lives. This is a good lesson. But I want to draw a distinction. We ought to be more grateful for the blessings we receive from the betas in our lives.

Imagine that a luscious hot-babe unexpectedly comes up to you on the beach. She’s wearing a bikini, hands you an icy slushy, and flashes you a smile. She asks you to rub sunblock on her back. Your dopamine response will likely trigger and you won’t have any trouble being grateful. In fact you’ll probably remember it several times over the next few days.

Now imagine somebody in your family doing your laundry, folding the clothes up and putting them away for you. Chances are you’re not as grateful right? In fact, you probably reflexively say ‘thanks’ and don’t think of it again.


Spouses do this to each other. A guy can work hard at his job, and always be there for his wife, help out with the dishes, and do homework with the kids, only to be (rightly) shocked that his wife has been having an affair with the loser muscly laid-off construction worker bad-boy down the street, because he’s exciting, and her husband is boring. A woman can work her husband through school, stay home and manage the household, volunteer at PTA and make sure that the entire family has their comfort needs met and (rightly) feel betrayed when her husband has an affair with a woman he met at the gym.


As you go through life, and your mission is a great place to make this a habit, you should work to value the beta, the boring things that people do to add value to the world. If you have a beautiful friend of the opposite sex, don’t compliment that person on their gorgeous flat tummy or the sparkling smile, or the beautiful eyes. They get that all the time. Frankly they’re kind of tired of it. Notice something unique about them. Notice the beta traits and skills. Don’t be someone who doesn’t value the valuable. It’s all around you. The person who put all the proper signage on the roadway, the person who de-ices the wings on the jumbo jet you’re flying on, the team of food scientists who came up with Dr. Pepper.

One of the 10 commandments is to honor your Father, and Mother. Think about what a thankless job it is to be a parent. Your Mom and Dad did a million things for you that you never noticed. There are people out there who have bad parents who would be grateful to go back in time and trade parents with you. There are people who are missing one or both of their parents for whatever reason. They didn’t get the advantage of having 2 parents like you probably did. Take a minute and think about it. Parenting is a beta skill. Its thankless. Don’t be like that. Be grateful.

Evaluating Other Religions

Historically, Mormons haven’t done a very good job learning and understanding other religions.

We’ve got the whole truth, why bother learning about others? This is a mistake. Other religions do valuable things as well. You should learn about them. If you run across somebody who is devout in another religion, you’re probably not going to have much luck converting that person to Mormonism. But you can probably build a bridge. [Think of yourself as Gandalf the White, trudging around middle earth, getting to know people in all the different realms.] If the other person has time to talk, you should get very curious about them, and what their church believes. And as you learn about their church, and their customs etc… you should non-judgmentally evaluate how their church stacks up against the beta rules.

Example. I’ve personally never met a Lutheran who wasn’t a very good person. Lutherans are kind to everyone. They take care of people. They go to college. They stay married, and are committed to their families. I’ve never met a Lutheran I don’t like. Now, some of my friends who have served their missions in Europe tell me they could introduce me to a few. But so far… Lutherans top my list.

I’ve never met a Jew I don’t like either. Mormons have this strange one sided affinity for Jews because Joseph Smith sort of co-opted their tradition. We think we know all about them, but we don’t. But in my experience Jewish people are on board with what I’ve been trying to articulate as the beta rules, and people are way off base to criticize them as a group.

From a beta-rules perspective, modern Mormonism does a good job. The prophet tells us that we should get all the education we can, and parents usually encourage their kids to go to college. It’s not weird to find out that somebody in your local congregation is a doctor, or a lawyer, or CEO of a nearby corporation. The family is emphasized. It’s not considered okay for the boys to have premarital sex but not-okay for girls to have premarital sex, its emphasized for both genders. You’re supposed to be kind to other people etc…

Here's one possible way to think about it. Mormons, Baptists, Jews, Lutherans, Hindus, Humanists and all other groups that support the beta rules can come together like the 'Fellowship of the Beta'. Sure, there will be disagreements on some things, just like there is tension between dwarves, and elves. But just like hobbits, dwarves, humans, elves, and wizards had a seat in the fellowship of the ring, you can give a seat at your table of people with religious views different than yours.

And when you evaluate other religions, its good practice to understand the good as well as the bad. A friend of mine growing up was a Jehovah’s Witness. Good guy. Kind, well behaved etc… But Witnesses don’t encourage their kids to go to college. It’s considered more honest work to do construction or something. This is still respectable, but from a beta-rules perspective not as good as getting all the education you can. It isn’t as normal in a congregation of Jehovah’s Witnesses to have doctors and lawyers (although they are out there). From a beta-rules perspective you can still respect the good things about the Jehovah’s Witnesses but encourage a JW acquaintance to go to college after high school[2].

Some religions don't stack up in the beta rules very well at all. My intention is not to go through and evaluate all religions as to how well they follow this vague, undefined idea of beta rules. But I’ll give one negative example. The Children of God founded by David Berg is an example of a religion that doesn’t follow the beta rules by anyone's definition. It’s worth going on youtube and viewing some of the clips about this religion. Secrecy, evasion of the law, wife swapping, pedophilia, and prostitution for Jesus are a few of the more scandalous practices of this so-called religion. Its surprising that the Children of God has even survived as a religion.

Mormon History

It’s worth examining the history of our own church and evaluating the conduct of individual members and examining church history through the lens of beta rules. In fact, some of the most interesting threads of church history are the stories of the betas making things work in spite of the leadership. Read church history with any sort of thoroughness and you’ll find things that you reject with as much certainty as you reject the rule in the Old Testament about women wearing pants.

Let’s look at an example of the evolution of Mormon practice and doctrine from a ‘beta-rules’ perspective.

As you read the Doctrine and Covenants, the language outlining the word of wisdom doesn’t frame it as a commandment. But today the word of wisdom is one of the defining things about our church. If you drink coffee or beer, or smoke cigarettes you’ve already framed yourself as wicked. But Joseph Smith drank wine in the Carthage Jail. For a time the Nauvoo Mansion House had a bar operated by Porter Rockwell until Emma put a stop to it. How did the word of wisdom evolve into a commandment?

Once the Mormons got to Utah, there was a big challenge to settle the territory. Every year there were more people coming into town so they had to plan ahead, and plant more crops than they would normally need, and otherwise plan ahead for new jobs, and other provisions for the territory. At the same time they were trying to build the Salt Lake Temple. You’ve heard about how people would work one day in 10 on the temple.

One day a memo went out that said if you’re going to work on the temple; the church won’t supply chewing tobacco anymore. If you want to chew tobacco, bring your own. Okay, reasonable policy change there.

About 10 years later another memo went out. We just added it up, and $20,000 worth of cash went out of the territory last year buying alcohol and tobacco. So if you want to drink or smoke, please just grow your own. Twenty thousand dollars could have bought a bunch of machinery or something which we really need in the territory.

Fast forward another ten years. Now the railroad is just about to be completed. Brigham Young is worried that fine inexpensive goods manufactured back east will kill off the local economy. The relief society is reconstituted (Joseph Smith had disbanded it when he got tired of the Relief Society agitating against polygamy) and everybody in the church has to promise that they won’t buy the goods coming in off the railroad, and instead they will buy local goods (ironically Eliza R. Snow totally ignored this and bought the nice clothes from back east) and by the way, the word of wisdom is a commandment and everybody has to get re-baptized to covenant to live up to these new promises. Ever since then the word of wisdom has technically been a commandment but with varying levels of enforcement and compliance.

Today who can really argue with the word of wisdom as a rule? Not drinking alcohol and not smoking are good ideas. And from a beta-rule perspective you can make other rules having to do with this as well. Nobody is going to argue that smoking is a good idea, but people enjoy drinking alcohol. If you do imbibe, don’t drive your car, and don’t drink too much or you’ll get alcohol poisoning. If you talk to a Lutheran for example, and ask them what guidelines they would give their 25 year old child about drinking alcohol you’ll probably get a good summary of the beta rules for drinking alcohol.

Hiccup

Hiccup was an unappreciated Beta on his imaginary island. He couldn’t get a date. Everyone rejected him for who he was. But inside his mind were the ideas to change his island from a pretty crappy place to live, into the coolest place ever. Hiccup wouldn’t have been able to do it without cooperation from other betas.

Ideas for Study and Application

  • Watch ‘How To Train Your Dragon’
  • As you go about your day, think about the amazing things you enjoy and how they got to be in your life.
  • Think about how great it is that there are so many good people in your life.
  • Practice giving thoughtful compliments.
  • Go ahead and watch the Lord of the Rings trilogy. You know you want to.
  • Get curious when you meet a devout member of another religion. Try to build a bridge if you can.


[1] Nietzsche calls the Law of Moses a slave morality. You’ll notice several times in the narrative that Moses reminds the children of Israel to remember that they were slaves in Egypt. Nietzsche said that the way the slave morality propagated onto the masters was by teaching the slave morality (in a subversive way) to the children of the masters. Hitler co-opted Nietzsche’s line of reasoning (among others) as justification for killing millions of Jews. I’m asserting that the Law of Moses ‘Beta Rules’ are a foundation for civilization in a good way.

[2] And by the way, I don’t think I should have to bring it up, but if you ever run into some JW’s on the street, don’t be an idiot. Don’t get into some amateur childish doctrinal battle with them. Find some kind of beta compliment for them, and go somewhere else peacefully.

Friday, December 23, 2011

The Book of Donald


The opening credits on the critically acclaimed TV drama Mad Men show a man in black and white, in an office. The office begins to fall down around him, and the black and white man begins falling from the sky down around the skyscrapers around him. Right before he hits the ground, the black and white image changes to reveal a calm, collected black and white profile of the same man smoking a cigarette in a sofa chair. Meet Donald Draper. His life is a black and white contrast between two aspects of his personality. One of which his life is pretty much crashing down around him, the other he is cool, collected and has the world under control.

Donald Draper is a complex character. He is not black and white. Don is a Technicolor guy. Don commits adultery on a regular basis, drinks alcohol, sometimes has a temper, but at other times is almost irresistibly charming. There is something about him that is just electrical. He is highly creative, and transformational.

And yet Don is not who he claims to be. He actually grew up a totally different person and is living under an assumed identity. His real name is Dick Whitman. No man knows his history. Underneath the drinking, adultery, and unbearably handsome charisma, Don is a deeply damaged person. He can’t ever be who he really is. Out of the people who know some of his secrets, some are deeply loyal, others have betrayed him. No matter how good, or bad things get for Don, he can’t help but burst onto the scene and re-write the universe.

[Incorporate a picture of Gordon B. Hinckley into the set of Mad Men somehow. Joseph Smith is Donald Draper, Gordon B. Hinckley is Bert Cooper. Include artifacts from church history like the sword of laban, and the gold plates scattered throughout the office.]

Donald Draper works in the persuasion business. It’s important for you to understand some of the tools that people in the persuasion business use. That’s what this chapter is about. How do persuaders get people to do things?

It’s important for you to know. You’re on your mission, trying to persuade other people to get baptized. As you go through the rest of your life, other people will be trying to persuade you to do things. You have likely had some of these techniques ‘used on you’ already.

Fair warning; some of this material gets a little tedious. Feel free to take it a bit at a time. There will be other resources cited if this topic is of interest to you. Imagine that the whole business of persuasion is like a tool box. We are going to pull tools out of this toolbox and examine each tool one at a time.

These tools of influence are going to be blocked into two categories.

The first category is the cognitive biases. Cognitive biases are kind of like blind spots for your brain. Have you ever been driving down the freeway and looked in your side mirror and thought it was okay to change lanes, but when you start to change lanes there is a car in the way? That car was in your mirror’s blind spot. That’s why you have to look over your shoulder when you change lanes. Cognitive biases are like that. You think you don’t have a blind spot but when one of the cognitive biases is in play you need to be extra careful.

The second category is propaganda techniques. Hitler famously used propaganda to rise to power in Germany. Propaganda is actually much more widespread and is all around us in modern society. Propaganda is what is used to ‘manufacture consent’ in a society. It’s worth knowing about. You probably are not aware of it, but you are, at this very moment, a victim of propaganda of some kind. Admitting to yourself that it works on you is the first step to recovery. Entire books have been written on this subject so we’re simply going to gloss over the broad strokes.

Cognitive Biases

Reciprocity

This tool of influence basically goes like this: I scratch your back, you scratch mine. Quid pro quo. Most people will make an effort to avoid being considered a moocher, an ingrate, or someone who does not pay his debts.

You are probably already familiar with this. What do you think media referrals are all about? This force is much stronger than you probably suspect. You can build a sense of indebtedness in someone by delivering a number of uninvited "first favors" over time. They don't have to be tangible gifts. In today's world, useful information is one of the most valuable favors you can deliver. See if you can spot this out in the world. Maybe you can even notice how it affects you.

An interesting scripture to think about in relation to reciprocity is Acts 20:35 where it says “It is more blessed to give than to receive.” When I was younger I thought it meant that God considered you more holy if you were a giver rather than a taker. Now I wonder if this is something universal in that if you are always on the receiving end of gifts you’ve got all these invisible strings hanging out there and that feeling is mentally uncomfortable.

The Hare Krishna society used this tool to great effect back in the 1970’s. They would stand in main thoroughfares like in airports. They would be selling some overpriced treats, or trinkets. A pedestrian would walk past and a Krishna would block the pedestrian and give him (or her) a flower. The Krishna would not take no for an answer. This flower is a gift from the Krishna society. Only after the gift was given was a donation asked for. Most pedestrians would donate a few coins to the Krishnas, move along down the corridor, and throw the flower in the trash can. Every so often one of the Krishna volunteers would go and pull the flowers out of the trash cans, and recycle them as gifts.

Be aware of how this tool is used. If somebody is trying to use reciprocity on you, just be aware of it. Being aware of this tool detaches the emotional impact it has on your decision making process.

Commitment and Consistency

Once people have made a choice or taken a stand, they are under both internal and external pressure to behave consistently with that commitment. It works amazingly well. You see this in your training as a missionary. After you teach somebody, you ask for a commitment. This isn’t by accident.

Social scientists Jonathan Freedman and Scott Fraser did a great experiment back in 1966 that will hopefully drive home to you the power of this tool of influence. They went door to door and asked people to do something designed specifically to elicit a ‘no’ response. They asked homeowners to put a highway billboard sized sign in their front yard that said ‘DRIVE CAREFULLY’. Unsurprisingly, almost everyone but the most easily persuaded citizens said no. But there was one geographical area where 76% of the citizens said yes. In this test geographical area, two weeks prior a different volunteer had gone around and asked homeowners to accept and display a 3 inch paper sign around their front door that said ‘Be a Safe Driver’. The request was so trifling that most everyone accepted it. Later because of this similar prior commitment they were remarkably willing to comply with the huge request.

Starting small, and building up is how the Chinese brainwashed American POW’s in the Korean war. After these POW’s came home everyone was surprised to see that they were raging communists. If this interests you, you should do some research. It’s an amazing story.

Car dealerships use this on customers all the time. It’s a classic technique called bait and switch. Once a customer has spent some time at the dealership and chosen a vehicle, some aspect of the deal goes unfavorable. People hate it, but its profitable for the dealership because after coming all this way the customers are loathe to back out of the deal.

You’ve been party to this as well. When you received your mission call you might remember that you were asked to sign and mail back a form to accept your mission call. That wasn’t by accident either. Sometimes missionaries entertain thoughts of going home, and are often reminded in such situations that ‘you signed up for this’. Sure there was encouragement from close family members. Of course there were subtle nudges from ecclesiastical leaders. Let’s not mention the fact that your female peers have been indoctrinated throughout their young lives not to even think about marrying a boy who doesn’t honorably complete his mission. You signed man. You signed.

This desire for consistency offers us all a shortcut to action as we recall a previous decision we have already made.

When you can get someone to commit verbally to an action, the chances go up sharply that they'll actually do it. For example, before starting your next meeting, ask each person to commit to following the posted agenda. Then, if anyone goes off on a tangent, just ask them to explain how it fits the agenda. If they can't, they'll quickly fall back in line.

Have you ever tried to win an essay contest? Write the best essay on why Pringles are the best potato snack and you’ll win $100. Produce a commercial for Doritos. Write an essay on the personal freedom using ‘Atlas Shrugged’ as the primary text and win a university scholarship. Who pays for all these competitions? And why would they spend the money? Commitment and consistency.

Understand the mind-twisting power of this tool of influence and you’ll hesitate to sign a petition ever again, even for a cause you agree with.

Fraternities have elaborate initiation ceremonies. People are actually more committed to organizations that have high costs of joining. If the frat boy didn’t have to eat a raw cow liver to get into the fraternity he might not be loyal to the organization later. He might claim that he joined for altruistic reasons or because he wanted to participate in the fraternity service projects. You ate a raw cow liver so you could participate in a service project? Yeah right. The frat boy will construct all kinds of loyalty to the group that wouldn’t otherwise be there without the elaborate initiation process.

Social Proof

We often decide what is correct by looking around and noticing what other people are doing. This is an extremely powerful force. And frankly it’s usually a good plan to enter a situation you’re unfamiliar with, look around and see what everybody else is doing, and just do the same kinds of things.

It’s a good shortcut when making a purchase. You could go and read all the back issues of Consumer Reports and evaluate what the best washing machine is. Or you could simply find out which washing machine sells the best. When I purchased my washing machine I bought the Maytag Neptune. It was the best selling washing machine, and it was a great choice. When deciding what sedan to buy you could go and read all about the different sedans, or you could just go buy a Toyota Camry, the best selling sedan in the world. You could spend a lot of time choosing the best pickup truck to buy, or just buy the Ford F-150, the bestselling vehicle in the world.

Uniforms are part of social proof. If you go to the Doctor’s office and a man wearing auto-mechanic overalls comes in and starts the exam you’re going to wonder what is going on. You’re expecting a person wearing a lab coat with a stethoscope.

Celebrity endorsements are part of this. Corporations pay millions of dollars for celebrity endorsements. If Mr. T plays World of Warcraft, maybe you should give it a try! Scientology uses social proof with their use of celebrity believers like Tom Cruise.

Social proof as a persuasion tool works best when a person is in an unfamiliar situation, or when a person is unsure what to do. Have you ever heard of the People’s Temple? The religious group that drank the cyanide laced kool-aid? Look it up. It’s a classic example of social proof at work. When Jim Jones announced that it was time to drink the cyanide laced kool-aid (the group had previously practiced this before, just in case the day came that they needed to be quickly transported to paradise together) the first person to drink the kool-aid was a woman who dosed her young child, then drank the kool-aid herself. Minutes later they were writhing on the floor dying. One by one the residents went up and drank the kool-aid; social proof at its ugliest.

Authority

Jim Jones and the People’s Temple can’t totally be explained by social proof. To really understand something as bizarre as a religious group committing mass suicide, you need to understand the persuasion tool of authority.

Most of us are raised with a respect for authority, both real and implied. Humans are born totally dependent on their caretakers. If you’ve ever seen a horse being born, the calf emerges from the momma horse, and gets up and walks around. That doesn’t work for humans. We are born into a state of total dependence on our parents for the first years of our lives. If we didn’t have a strong evolutionary bias toward authority we could die.

This cognitive bias toward authority usually works very well. We like the fact that people pull over when the police light up their blue and red lights. It’s generally a good thing to do what your boss asks you to do. If your doctor tells you that you have diabetes and you need insulin shots, it’s a good idea to listen to her and get with the program.

Unfortunately this cognitive bias can be twisted into something awful. The psychologist Stanley Milgram, a Jew, wanted to know how average German citizens could go along with the holocaust. He designed a series of experiments to see just how far ordinary people would go when asked to follow orders that may do harm to another person. The Milgram experiments are the classic example used to explain the authority bias. Stanley Milgram found that roughly 2/3 of people would actually be willing to shock another person to death if put in the right situation.

Another example of authority gone awry is the Children of God church led by David Berg. His followers actually used to do a bizarre religious practice called ‘flirty fishing’ which can only be described as prostitution for Jesus. But his followers actually went along with it. People will do all sorts of crazy things if they believe that somebody in authority wants them to do it.

You can put this general principle to use by citing authoritative sources to support your ideas. Look and act like an authority yourself. Be sure others know that your education and experience supports your ideas. Dress like the people who are already in the positions of authority that you seek.

But you need to think this through. What are the proper and ethical uses of the authority bias?

Liking

Multi-level marketing organizations exploit this. Think about it. If some stranger calls you up and wants to tell you about an amazing new business idea, wants to spend an hour in your living room trying to recruit you will you do it? You’re not as likely to bite as you would be if a close friend calls you up and offers the same proposition. I don’t know if I’m speaking your language here, but if you’ve spent any time in Utah at all, the home land of multi-level marketing organizations there is a good chance you’ve encountered this.

People love to say 'yes' to requests from people they know and like. And people tend to like others who appear to have similar opinions, personality traits, background, or lifestyle. More people will say 'yes' to you if they like you, and the more similar to them you appear to be, the more likely they are to like you.

We are phenomenal suckers for flattery, even when we know it isn't true. When we have a good opinion of ourselves, we can accept praise and like those who provide it. All salespeople worth their salt have mastered this tactic.

People also tend to like and trust anything familiar. The best way to build this familiarity is to have frequent, pleasant contacts. For example, if you spend three hours straight with someone you've never met before, you would get a sense of who they are. But if you divided the same time into 30-minute segments of pleasant interaction over six consecutive weeks, you would each have a much stronger and positive feeling about the other. You have established a comfort level, familiarity, and a history with them. Their repeated pleasant contact with an organization’s services or products helps to build familiarity and liking.

Corporations pay big money to have a well-liked symbol associated with their product. McDonalds is the official sponsor of the US Olympic team. Positive feelings people have for the Olympics spill over to McDonalds even though the Olympic athletes may rarely eat at McDonalds.

Do you see any connections to the missionary program? We’re going to come back to this in the Book of Howard, but I’d like to bookmark it in your mind right now. You want to maximize the amount of pleasant encounters you have with people, and minimize the negative ones. If you’re knocking on doors, and somebody doesn’t want to talk to you, don’t try to manipulate them into talking to you. People hate that. It’s not the power of Satan. You really are being annoying. Maybe you can figure out a way to turn these interactions into good, positive interactions.

Scarcity

This tool of influence goes like this. Opportunities seem more valuable when they are less available. Hard-to-get things are perceived as better than easy-to-get things.

Sales professionals use this all the time. They pretend there is a limited amount of something for sale and you better act now. This is usually artificial. Think about it. If a given product is made in a factory, there are probably a million more of them somewhere. In our world of mass production there is no reason to think that if you don’t act right now the opportunity will never come along again.

I can’t think of an appropriate way to use this as a missionary. All the ways I can think of to use it seem manipulative and lame. It’s worth knowing about though because usually when somebody uses this tool on you, they’re full of baloney.

Propaganda

Propaganda is a word that originated in the struggle between the Catholics and the Protestants. But its real rise to fame came when the USA got into WWI. Woodrow Wilson ran for president on a peace platform – peace without victory, meaning non-intervention. Once he was elected he installed the Creel Commission to increase public support for US involvement in the war. Within 6 months Americans overwhelmingly favored sending troops to Europe to fight the Germans. Corporate America (and Hitler) was so surprised how well it worked that propaganda has been alive and well ever since.

Again let me emphasize. We are glossing over these topics quickly. There are other places you can look to get more information if you so desire.

Ad Hominem :

This phrase is Latin meaning against the person. Rather than discuss a person’s ideas, it is often easier to insult them and dismiss them out of hand. You would probably think that this wouldn’t work but it works quite well. It is a thought stopping technique that acts as a safety valve to critical thinking. Sometimes it is used merely to save time. You link a person or an idea to an unpopular symbol. Kooks, conspiracy theorists, religious fanatics, radicals, racists, sexual deviants, liberals, communists, anarchists, terrorists, extremists, or fear mongers. Each of those labels contains baggage and if you can successfully tie that label to the other person you don’t have to take on his ideas.

Ad Nauseum:

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”

- Joseph Goebbels, propaganda minister to Adolf Hitler

Appeal to Fear:

“Why of course the people don’t want war. Why should some poor slob on a farm want to risk his life in a war when the best he can get out of it is to come back to his farm in one piece? Naturally the common people don’t want war neither in Russia, nor in England, nor for that matter in Germany. That is understood. But, after all, it is the leaders of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked and denounce the peacemakers for lack of patriotism and exposing the country to danger. It works the same in any country.[1]

- Hermann Goering

Assertion:

Assertion is commonly used in advertising and modern propaganda. An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. They often imply that the statement requires no explanation or back up, but that it should merely be accepted without question. Examples of assertion, although somewhat scarce in wartime propaganda, can be found often in modern advertising propaganda.

Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion. The subject, ideally, should simply agree to the statement without searching for additional information or reasoning.

Assertions, although usually simple to spot, are often dangerous forms of propaganda because they often include falsehoods or lies.

“How grateful I am that The Church of Jesus Christ of Latter-day Saints has from its beginnings stood strongly against racism in any of its malignant manifestations.” – Alexander B. Morrison Ensign Sept 2000 ‘No More Strangers’

Bandwagon:

The term bandwagon came from the temperance movement when a wagon literally rode around town, with a band playing inside of it. Drunks would get on the wagon to symbolically commit to sober living. When alcoholics relapse and start drinking, people refer to it as ‘falling off the wagon’.

The point is to give the impression of widespread support. We all want to be on the winning side, and this technique pulls us toward the cause. No need to get more information, look at all these other people who are on the [insert cause here] train. Get on now before it leaves the station and you’re left all alone.

Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. In the run-up to WWI, the Creel Commission encouraged citizens to give speeches in support of the war. The speech would be given at movie theatres between movies when the film was rewinding. The rewinding took about 4 minutes, so the guys giving speeches were called 4-minute men. This technique was wildly successful at giving the impression of widespread grassroots support for WWI.

Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in.

Additionally, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not. This is, effectively, the opposite of the other type of bandwagon, but usually provokes the same results. Subjects of bandwagon are compelled to join in because everyone else is doing so as well.

When confronted with bandwagon propaganda, we should weigh the pros and cons of joining in independently from the amount of people who have already joined, and, as with most types of propaganda, we should seek more information. If all of your friends wanted to jump off a cliff, would you do it too?

Card stacking:

Have you ever noticed how sugary snacks sometimes advertise on the packaging that the snack is ‘low-fat’? People do this all the time. Advertisers stress a product’s positive qualities and ignore the negative qualities.

Attorneys attempt to use this technique in the courtroom when they attempt to have evidence that makes their client look guilty thrown out.

Imagine you’re on a jury for someone being tried for murder. You see two pieces of evidence on trial. The defendant’s neighbor overheard him talking about killing his boss, and also the defendant can’t provide an alibi for the night of the murder. Well, maybe he committed the murder, but maybe he didn’t. There’s a reasonable doubt. So you acquit.

After the trial you are interviewed by a reporter. How could you acquit this person? You answer that there was reasonable doubt. The reporter then asks: What about the DNA evidence? What about the murder weapon with the defendant’s fingerprints on it? What about the signed confession?

Come to find out, the defense attorney got all of that evidence thrown out on technicalities and it didn’t make it to trial. There it is. Card stacking.

Another way to look at this is putting your best foot forward. Presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective.

Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information.

The best way to deal with card stacking is to get more information[2].

Door in the Face:

Imagine you want to buy a house for less money than the sellers have listed it for. Sometimes it’s a good idea to send in someone to soften up the seller first. Suppose the house is listed for $300,000. But if the first 3 offers the seller gets on the house is for $150,000, when you go in and offer $250,000, you look good by comparison.

The opposite example works too. If you’re looking to buy a painting at an art gallery, the salesperson is likely to show you the most expensive, sticker-shock inducing painting in the room. The purpose for this is to bump your expectations of how much money to spend on artwork in the right direction. It’s the contrast that bends your mind in the right direction. But you can defend yourself against this technique just by being aware that somebody is trying to use it on you.

Glittering Generalities:

This technique occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in "defense of democracy" they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words.

Have you ever watched one of those infomercials selling a get-rich-quick plan? The glittering generalities and buzz words are pervasive. Some good looking actor sits by a lavish pool next to a mansion and a ferarri talking to you about ‘financial freedom’. Awesome. They don’t show you that same actor driving his Ford Festiva home to his apartment in Van Nuys.

George W. Bush in 2003 announced that combat operations were complete in the Iraq war. This announcement was made on the deck of an aircraft carrier beneath a banner that said ‘Mission Accomplished’.

Lesser of Two Evils:

The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option. This technique is often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. This technique is often accompanied by adding blame on an enemy country or political group. One idea or proposal is often depicted as one of the only options or paths.

When confronted with this technique, your best defense is to break down the false choice and challenge it.

And I command mine handmaid, Emma Smith, to abide and cleave unto my servant Joseph, and to none else. But if she will not abide this commandment she shall be be destroyed, saith the Lord; for I am the Lord thy God, and will destroy her if she abide not in my law. – D&C 132:54

So. Emma Smith has 2 choices. On the one hand she can accept polygamy. On the other hand she can be destroyed. Instead she burned the revelation, and made the other women leave her house in no uncertain terms.

Name Calling:

This belongs mostly in the arena of politics and wartime propaganda. It rarely comes up in advertising. You can see this technique in action nearly every time you see a politician on TV. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. It works best if the target of the name calling is somehow different from the audience. For instance, categorizing Mormons with the label ‘cult’ will work better if you’re speaking to a group of Protestants than if you’re talking to a group of Mormons.

Hitler said all sorts of untrue things against the Jews, but because Jews as a group were already often thought of as different from non-Jewish Germans, the name calling worked a lot better.

Every time name-calling comes up it should be a red flag for you. Every time. It often means the speaker is trying to manipulate you in some way, and you should be curious as to how and why.

Obfuscation:

Have you ever been talking to someone, and it doesn’t feel like you’re getting a straight answer? They’re being intentionally vague, or deliberately trying to confuse the issue.

If somebody is doing this it should make you more and more curious as to why they’re not answering the question. There’s always a reason, and a much more interesting story underneath the intentional confusion.

Pinpointing the Enemy:

Anytime somebody tries to seduce you into a wartime, us versus them mindset, it should be a red flag to you.

Pinpointing the enemy is used extremely often during wartime, and also in political campaigns and debates. This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy.

It’s rarely that simple.

When you come across this technique you should slow down. Make an effort to see both sides of the story. Find more information. An informed person is much less susceptible to this kind of propaganda.

Plain Folks:

At the risk of perpetuating a stereotype, you can see this tactic used almost every time you watch a clip of a politician from Texas. Aww shucks.

Someone trying to influence you will often try to come across as someone from simple roots, just like you. This can be a good thing. Jesus was born in a manger right?

You often want to talk to someone who can understand where you’re coming from. You want to be that kind of a person yourself.

This propaganda technique tries to mimic something we really value. Read this great poem by Rudyard Kipling.


If

If you can keep your head when all about you
Are losing theirs and blaming it on you;
If you can trust yourself when all men doubt you,
But make allowance for their doubting too:
If you can wait and not be tired by waiting,
Or, being lied about, don't deal in lies,
Or being hated don't give way to hating,
And yet don't look too good, nor talk too wise;

If you can dream---and not make dreams your master;
If you can think---and not make thoughts your aim,
If you can meet with Triumph and Disaster
And treat those two impostors just the same:.
If you can bear to hear the truth you've spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build'em up with worn-out tools;

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings,
And never breathe a word about your loss:
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: "Hold on!"

If you can talk with crowds and keep your virtue,
Or walk with Kings---nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much:
If you can fill the unforgiving minute
With sixty seconds' worth of distance run,
Yours is the Earth and everything that's in it,
And---which is more---you'll be a Man, my son!

Plain folks can be a good thing. But it shouldn’t be a technique. It should be real, not a manipulation.

Sometimes people intentionally use small words, and imperfect pronunciation to create the illusion of sincerity. This technique often used in combination with glittering generalities, in an attempt to convince the public that the persuader’s views about an idea are similar to their own and therefore more valid.

Self defense. Pause. Slow down, and try to separate the ideas the person is using from her personality.

Testimonials:

Tiger Woods on the box of wheaties, Michael Jordan and Nike. You know how this works. Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

Testimonials are very closely connected to the transfer technique, in that an attempt is made to connect an agreeable person to another item.

What meal would you typically think of bacon as being associated with?

I know, I know. Every meal. Bring it on.

But if you had to pick one, you’d pick breakfast right? Did you know it wasn’t always that way?

The Beech Nut Corporation wanted to sell more bacon. They got a bunch of doctors to sign on to a study that said a ‘heavy breakfast’ was healthier. Beech Nut published this study next to a picture of a breakfast plate containing bacon and eggs in newspaper advertisements across the country. Bacon sales skyrocketed. Almost a hundred years later the connection between bacon and breakfast still pervades our society.

Testimonials are often used in advertising and political campaigns. When you come across it, notice what is happening. Just because [insert popular athlete] endorses [insert product] it doesn’t mean you’ve got a better product on your hands. It could mean you’ve got a lower quality product. It could mean it’s a needlessly expensive product.

Transfer:

Transfer is a lot like testimonials. But it’s a little different. It is an attempt to make the subject view an item in the same way as they view another item, to link the two in the subjects mind. Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it.

The classic example here is how American Tobacco successfully got women to smoke cigarettes. A hundred years ago it was considered unladylike to smoke cigarettes in public. American Tobacco had hired Edward Bernays to help them sell more Lucky Strike cigarettes. This bias against smoking in public was a problem for American Tobacco company because half their potential market (women) didn’t like to be seen using cigarettes in public. Edward Bernays arranged a publicity stunt. He arranged to have a group of suffragettes light up lucky strike cigarettes in a parade as they marched past the press box. Then Bernays leaked to the national press that the suffragettes would be lighting up their cigarettes (he called them ‘torches of liberty’) to assert their independence. When the women lit their cigarettes as they passed the press, several photographs were taken and it became front page news in all the major newspapers across the country. Overnight the taboo against women smoking in public was obliterated. Now a woman smoking in public said ‘I support giving women the right to vote.’

The positive vibes attached to women’s suffrage were *transferred* to smoking lucky strike cigarettes.

Means of influence are morally neutral. They’re not good, or evil. They just are. Its what you do with them that matters. Do you exercise your influence to fix problems in the world, or do you exercise your influence for self serving ends? Are you pressing for freedom, or are you exploiting others?

The two years you’re out in the world as a missionary is a great time to ponder this.

Ideas for Study and Application

Watch every episode of Mad Men. Enjoy one of the best dramas ever on television.

Read ‘Influence’ by Robert Cialdini

Read ‘Propaganda’ by Edward Bernays

Get a copy of ‘Mein Kampf’ by Adolph Hitler, and read the two chapters on propaganda.

When you notice an example of propaganda in action, smile and congratulate yourself for seeing it.

When you notice an instance where you have been manipulated by influence techniques, make a note of it in your journal.

Play around with the influence techniques. Think through the proper way to do so ethically, and try one out once in a while.

[1] If you ever run across someone who is persistently anti-war, there is a good chance this is one of the reasons. They don’t like the fact that in order to mobilize support for the war it requires that the citizens be lied to.

[2] Like when we talk about what a huge threat Iran is to world peace. Generally we forget to mention that Iran hasn’t invaded another country in 200 years, and that the US actually killed a democratically elected leader of Iran and installed a friendly (to the US) dictator, basically because the oil companies wanted us to.